Flexibility Beyond Brand
A new studio is part of the the National Association of Broadcasters’ recently opened state-of-the-art corporate headquarters. Despite the impact of COVID, the project is now completed. ABP was able to keep the process moving forward by leveraging our relationships with top tier strategic partners.
The compact studio employs an innovative set design to serve as a showpiece for multi-client and multi-brand use with adaptable configurations and an overall flexible environment. The NAB team wanted to have the set completely change its identity for various inhouse users as well as outside sponsors to provide enhanced ROI as a revenue producing space.
How did ABP do it?
Video-Driven Design
Angry Badger’s design features a large high-resolution video wall and three-dimensional monitor arrays to create an instantaneously configurable environment for broadcast, social media, webcasts, podcasts, brand-related communications and other high profile media events.
World Class Lighting System
Coupled with flexible and user-friendly controls, a custom lighting design supports the flexibility of the set and echoes the changes in the scenic environment. First time users and those with more training and experience can all get the most out of this design.
Virtual without the Headaches
The high-resolution video environment allows the studio to become any location without all the preproduction normally required for VR. The ability to use live video as a virtual location along with the use of simple studio cameras makes virtual events and live-streaming easy and impactful.
Flexibility
Along with the changeability of the video backgrounds, light weight versatile set pieces are reconfigurable for a variety of production uses.
Angry Badger's Super Powers were instrumental in completing this project despite pandemic and supply chain obstacles.
